How Much Money Should Your Business Invest In Website Marketing?


Proper promotion is an essential part of every business, and the most popular model of that today is digital marketing. The main benefit is that you can reach a lot of people, while the investment is not as big as it is with some traditional promotional models.

Setting a good campaign is the only way to increase the brand-awareness of your business, to increase the visibility of your website, and get more clients in the end. However, it is not a simple process since it requires skills and experience.

If you need an assistance that can help you improve the ranking of your website, check out Agenzia SEO laQuadra. Also, we are going to introduce you to some details related to the budget needed for proper website marketing.

Determine Your Budget First


That fact is that the more you invest in marketing, the more you can get. However, that is not always simple, and the price of website marketing depends on various factors like the selection of promotion models, their frequency, additional support, and more. Therefore, the first thing that you will have to do is to determine how much money you will be able to spend on promotion.

According to the statistics, small business can reach an excellent results by investing under 10% of their revenue in promotion. Moreover, it also depends on the industry and type of people you are trying to reach. For example, typical TV commercials are not the best option if you are targeting younger generations.

Therefore, you should focus on the promotion of your website by including the optimization as one of the best and most affordable ways to increase the visibility. The great thing is that this model is not so expensive when compared to other types of marketing.

Also, a very popular option these days is to use the social media marketing. You can do that by paying popular pages or influencers to mention your brand and include links to your website. The price depends on how often you want people to see that promotion, and how popular is the person that is promoting you.

A wide range of prices is depending on the popularity, and it can be around $250 if that person has only around 10,000 followers, but can go over $20,000 if the person that is promoting you has more than a million followers.

How To Choose the Right Model of Promotion?

This is a very important detail that can be a huge factor for your budget as well. There are different types of strategies that you can use and a wide range of prices for them as well. For example, if you want to start promoting your website over a social media page that you made, there is an affordable method that can lead to higher visibility, which is buying followers. However, this will lead only to a limited boost, and you will have to use additional methods to maintain and increase the popularity.

Another thing to check is the common model that your main rivals on the market are using. This will help you to determine the affordable solution that can lead to good results, but also to come up with something different that will bring even more benefits.

The key is to be flexible with different solutions, but also to focus on the target audience, different platforms that you can use, various tactics, and to find an option that can bring more people to your website for a suitable value.

Paying More Does Not Secure Results


This is one of the most important things to keep in mind. There are some simple solutions where you will have to invest a lot of money, but the results can be the same or even lower when compared to some much cheaper solutions. For example, we already mentioned the TV commercials.

They are very expensive yet they are not always the best way to promote the website. On the other side, optimizing the content on your website in the right way, and using social media to promote are much cheaper solutions that can lead to excellent results.

It is never simple to determine the right value that you will spend on marketing to achieve the right results. Therefore, you have to be prepared to make additional investments in this area all the time. According to some researches, investing under 10% of revenue will be enough to maintain the current popularity and keep your business running.

On the other side, when you want to improve the promotion and attract even more people, you will need to consider investing even more, at least 15% of annual revenue. The size of your business and amount of people you want to target can make a difference as well. When it comes to optimized content, you will need between $1,000 and $3,000 per month to stay on the top in results.

Still, the area where you are active is also a huge factor. If you already have a popular social media page, your expenses on promotion can be much lower. That is especially the case with online stores that can communicate with people by using Instagram, Facebook, and other social platforms.

However, it is still very important that the content on website is made in the right format and a way that will make people more interested, and that will require additional support if you don’t have the right skills and enough experience.


The Bottom Line

There is not simple explanation about the right amount of money that you need to invest in website promotion. The point is to determine your budget and be prepared to invest in marketing all the time. The initial amount don’t have to be very high. Still, most money will secure improved results from the beginnings.

In the end, the key is to choose the right models of promotion and to be prepared to provide enough effort to achieve higher popularity. There are some things that you can do on your own, but most of them will require professional assistance.