How to Grow Your Network On LinkedIn – 12 Key Strategies for Success

How to grow your network on LinkedIn

LinkedIn is a professional social platform that has become a powerful tool for establishing and expanding our network of contacts in the world of work. Therefore, you need to understand that the network you build can be invaluable, especially if you want to network on LinkedIn.

However, for that, you must be clear that, besides quantity, your LinkedIn network must have quality. You can achieve this by setting clear goals and, of course, taking care of your contacts.

This article will provide you with some tips and tricks on how to network with LinkedIn and make the most of all the benefits that this platform has to offer.

What is Networking on LinkedIn?

Networking on LinkedIn is a strategy that consists of establishing and maintaining professional relationships with people who share interests, skills, or work experiences similar to ours.

The main objective of LinkedIn is to establish these connections and build a solid network that provides us with opportunities for growth both professionally and at work.

One of the best ways to network with LinkedIn is by finding and connecting with people who are relevant to our industry. Use the search bar to find people who work in companies or sectors of your interest.

You can use keywords related to your field of work to further refine the search results. Once you find interesting people, send them a personalized connection request.

Advantages of networking on LinkedIn

Advantages of networking on LinkedIn

One of the most used social networks for networking is LinkedIn, a platform that allows us to connect with professionals from different sectors and establish work relationships.

One of the most outstanding advantages of networking on LinkedIn is the possibility of expanding our network. Through this platform, we can connect with professionals from our sector or from related sectors, which gives us the opportunity to meet new people and get in touch with professionals who can contribute very much to our professional development.

In addition, by having access to our contacts’ network, we increase our possibilities of generating new work opportunities.

Another advantage of networking on LinkedIn is the possibility to show our experience and skills in detail. We can include our entire professional career, as well as our skills and achievements in our LinkedIn profile. This allows us to highlight our experience and knowledge in a more complete way than just a resume, which can be very attractive to recruiters and potential employers.

12 Advice on How to Grow Your Network on LinkedIn

Do you want to network on LinkedIn? Then, it is essential that you grow your network. There are many ways to do it, and we want to provide you with some tips that can help you.

1. Complete your profile

Make sure you have a complete and attractive profile, including a professional photo and a clear description of your skills and experience.

2. Connect with people you know

Find and connect with colleagues, classmates, friends, and family. These initial connections can lead you to connect with more people in the future.

Additionally, take into account that you can use groups related to your industry or interests, and actively participate in the discussions. This will help you establish yourself as an expert in your field and show your interest and commitment to your career, which will allow you to connect with similar professionals and expand your network.

3. Use the “Why are you interested in this person” feature when sending invitations

adding person on linkedin

For networking on LinkedIn, you must learn to use the tools at hand. When sending an invitation, personalize the message, explaining why you are interested in connecting with the person. This increases the chances that your request will be accepted.

Remember that the more personalized your message is, the more chances of establishing lasting and true relationships, which will be reflected in your prospecting for clients or your network growth.

4. Interact and show interest

Don’t just accumulate connections and followers, interact with them. Respond to comments, questions, and messages, and show genuine interest in the people you connect with. This will help strengthen your professional relationships and build a positive reputation in your network.

5. Share relevant and quality content

Post relevant and valuable content to your LinkedIn feed regularly to showcase your experience and knowledge.

This will not only help you build your reputation as an expert, but it will also help you attract the attention of other professionals interested in your area of work, increasing the chances of connecting with them.

6. Participate in debates and comments

debates and comments

Comment on other people’s posts, participate in relevant discussions, and answer questions. This will help you stand out and attract the attention of other professionals.

7. Assist with events and network

Participate in events and conferences in your area where you can meet professionals in person. You can then connect with them on LinkedIn as a follow-up.

This will help you make meaningful connections and develop valuable professional relationships. This is essential to understand how to network with LinkedIn.

8. Keep a professional attitude

Remember that your online profile is a representation of you as a professional. Keep a professional tone and content in your posts and comments, and avoid any content that could damage your reputation.

9. Use relevant keywords


Use relevant keywords in your profile and in your content to maximize your visibility in LinkedIn searches. This will help you be found by other professionals and recruiters in your field.

10. Keep privacy in mind

If you want to learn how to network with LinkedIn, take care of your privacy. Be sure to check and adjust your privacy settings according to your preferences. This will allow you to control who can see your profile and what information is displayed publicly.

11. Update your status regularly

Share relevant updates and news in your field to keep your network informed, show your knowledge, and prove your commitment to your career.

12. Use the job search feature


If you are actively looking for job opportunities, use the LinkedIn Job Search feature to find relevant openings and apply directly to them.

Remember that having a large network is not the only thing that matters. The quality of your connections and the relationship you establish with them is also essential. It is better to have a group of relevant and engaged connections than a massive but uninfluential network.

However, remember also that apart from knowing how to network with LinkedIn, you must understand that getting results requires time and perseverance, so start following these tips and wait. We assure you that the wait will be worth it.