5 Under the Radar Fashion Brands You Need to Know About

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There are countless fashion brands out there vying for your attention and dollars. But in a sea of sameness, it can be hard to find truly unique and special brands. In this post, we’ll introduce you to five under-the-radar fashion brands that you need to know about. These are labels that are doing something different, whether it’s upcycling materials or working with sustainable methods. If you’re looking to inject some newness into your wardrobe, then look no further than these exciting brands.

1. Marques’ Almeida

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Marques’ Almeida is a London-based brand that is known for its edgy and avant-garde designs. The brand was founded in 2011 by designers Marta Marques and Paulo Almeida, who met while studying at Central Saint Martins.

The brand’s aesthetic is based on the principle of deconstruction, which is evident in their use of raw and distressed materials. Their clothing is often oversized and asymmetrical, with a focus on deconstructed denim.

Despite only being in existence for a few years, Marques’ Almeida has already made a big impact on the fashion world. They have been awarded numerous accolades, including the LVMH Prize for Young Designers in 2014. In addition, their designs have been worn by celebrities such as Rihanna, Beyonce, and Kendall Jenner.

2. Jacquemus

Jacquemus is a French brand that was founded in 2009 by designer Simon Porte Jacquemus. The brand is known for its unconventional designs and innovative takes on classic wardrobe staples. Jacquemus has gained a cult following among fashion insiders and celebrities alike, and has been featured in major publications such as Vogue, Harper’s Bazaar, and Elle.

If you’re looking for something new and different in the world of fashion, Jacquemus is definitely a brand to keep on your radar. From unique silhouettes to unexpected details, the label’s collections always stand out from the crowd. And with prices that are surprisingly affordable considering the high quality of the garments, Jacquemus is a great option for budget-conscious fashionistas.

3. Vetements

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Founded in 2014, Vetements is a French brand that designs and manufactures avant-garde streetwear. The brand was founded by Demna Gvasalia, who also serves as its creative director. Vetements has been credited with helping to popularize the “ugly fashion” trend, which consists of intentionally ugly or otherwise unconventional clothing items. The brand’s designs often incorporate oversized silhouettes, distressed fabrics, and graphic slogans. In addition to its ready-to-wear collections, Vetements also designs and produces a range of other products, including footwear, accessories, and home goods. The brand has collaborated with a number of high-profile brands and retailers, including Levi’s, Reebok, and MatchesFashion.com.

4. Gareth Pugh

Gareth Pugh is a designer from London, England. He is best known for his avant-garde and often outrageous designs. His style is very unique and has been likened to that of Alexander McQueen.

Pugh has been designing since 2006 and has shown his collections at both London Fashion Week and Paris Fashion Week. In 2009, he was awarded the British Fashion Award for Best Emerging Talent.

Pugh’s designs are not for everyone, but if you are looking for something different and unique, then Gareth Pugh is definitely a designer worth checking out.

5. M.M.LaFleur

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M.M.LaFleur is a women’s brand that offers high-quality, modern essentials for professional women. The brand was founded in 2013 by Sarah LaFleur and Miyako Nakamura, who wanted to create a line of clothing that would help women feel confident and stylish at work. M.M.LaFleur offers a wide range of clothing, from dresses and skirts to pants and blouses, as well as a variety of accessories. The brand has been featured in numerous publications, including Vogue, Harper’s Bazaar, and Forbes, and has been worn by celebrities such as Olivia Palermo and Mindy Kaling.

How to find under the radar fashion brands

There are a few different ways that you can find under-the-radar brands. First, you can ask around. Talk to your friends, family, and co-workers and see if they know of any good under-the-radar brands.

Second, you can do some research online. There are a number of websites and blogs that focus on independent and under-the-radar fashion brands. The Fancy World offers all kinds of fashion and beauty brands that will make it easier for you to find them. Take some time to browse through these websites and see if anything catches your eye.

Finally, you can keep your eyes peeled when you’re out and about. Pay attention to the people around you and see what they’re wearing. If you see something you like, don’t be afraid to ask where they got it from.


If you’re looking for something new and different in the world of fashion, then don’t miss out on these five under the radar brands. From streetwear to high-end designer, these brands have something for everyone. So, get out there and start exploring all the amazing fashion that’s out there waiting to be discovered!